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Daymond John Mentor Lesson: How to Launch a Fashion Business

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How to launch a fashion business with Daymond John.

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"Always start with your local store and become a local hero. That's how you get attention, you start to get people who become your local cheerleaders. You don't want to scale too quickly, you don't want to take out a big loan until you start to sell, see what works, what doesn't work. And then when you have all the bugs out of the line, then you can go further and further."

As part of Shopify's Build A Business Competition, Daymond John lays out his keys to successfully creating a fashion powerhouse. While the focus is on fashion, Daymond's advice on lean growth and partnerships applies to all businesses.

Each week we release a new video from one of our mentors: Tim Ferriss, Daymond John, Eric Ries and Tina Roth Eisenberg.

Come up with a product to sell, open an online store using Shopify, and start selling. Compete for over $500,000 in cash, prizes and mentorship!

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24 comments

  1. Pink Kush

    I saw Daymond John, sitting on the floor at M.A.G.I.C. in Vegas (late 90’s). He gave me his card. He was sincere in his effort to succeed. I had my dreams too, but no where near the support. I learned so much from him in his short sales pitch, I believe he showed me how real it can be.  #Respect  

  2. Kitten

    This was great! Ive been searching high and low for inventory for my online boutique and have yet to find anything that fits my vision and meets the needs of my particular niche. Now, Im considering manufacturing my own or finding a manufacturer that does private labeling, in addition to finding wholesale inventory that meets my requirements. Still, Im not 100% positive on which way to go. I will now weigh the options thanks!

  3. Shay Hopkins

    Hello, I would like to know your tips on launching a clothing line? I have reviewed the video and great advice is listed. Is there a way to obtain hands on experience from one of your fellow business partners or business ventors?

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